The Porch

logo, branding

project brief

My mom is opening a coffee shop and as a gift to her (for everything) in congratulations was to help her with her brand and any technology needs (like getting started with Square). Her coffee shop is The Porch, a name with a story and a deep meaning to her.


We knew we wanted the logo to be type only, or at least very little of any mark. Hunting for logotype was quite exhausting but we landed on "Faith and Glory" for the primary text and "Local Brewery" for complementary text. The two paired together give us the great local coffee shop vibe that blends well with the interior design of the shop.