My previous post was about my mom’s coffee shop but mostly about some dots connecting for me on the importance of design in the creation of a business and a product.

I’ve been working on a logo for my mom’s coffee shop as a gift. It’s been a fun process and I wanted to share the evolution of ideas that lead to the maybe final logo.


What we ended up with for mugs:

real life

A couple of older iterations:

My mom is really excited about the logo and the brand. We have mood boards around the aesthetic for the shop that I can’t wait to share as well. And hopefully I can convince her to let me put up a website for the business, too. ;)